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Photizo Looks at the Future of Print

A new report examines impact of mobile computing and other trends on page volumes. By ChannelPro

A new report from market research firm Photizo Group, The Future of Printing as Personal Computing Evolves, evaluates how new developments in computing technology will affect the future of printing.

According to the report, while mobile printing is one of the few growth markets in the printer industry at the moment, it is unlikely that mobile print volumes will be able to completely replace diminishing desktop print volumes. Based on results of the Photizo Digital Workflow Transformation Advisory Service 2013 U.S. Office Worker Survey, a large percentage of users (more than 40 percent) do not need to print from their smartphones and tablets, and lack of awareness and complexity are the top two reasons for those who do need to print but are not doing so.

But, according to Photizo, the sooner the industry and mobile device vendors can simplify and universalize print functionality on smartphones and tablets, the faster mobile printing will grow, and the more slowly will users find non-print alternatives for viewing and sharing documents.

Over the long run, according to Photizo, the shift to mobile devices will force users to develop new ways to manage and share documents, and printing will continue to be slowly squeezed as entirely digital ways of sharing and viewing documents get easier and easier. The ubiquity of mobile devices is hastening the transformation of paper-centric workflows to electronic business processes, eliminating the need to print.

The report examines the forces driving computer technology, including hardware performance, device format, wearable computers, the computing environment, and new input technologies. Photizo analysts then look at mobile printing solutions and printer-based print apps, and, along with data from the 2013 U.S. Office Worker survey, assess whether vendors are indeed keeping printing vital, and what improvements need to happen in the future.

For more information, visit Photizo.

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