To meet the growing demand for “as-a-service” offerings, Irvine, Calif.-based Ingram Micro Inc. has created a new recurring revenue stream and subscription service bundle for SMB-focused channel partners in the United States.
The Managed Print Complete (MPC) program enables resellers to offer single or multifunction printers, toner, and an extended warranty for a fixed monthly subscription. The as-a-service subscription offer is sold as a flexible program that the customer can refresh and renew at any time, or purchase the printer at the end of the subscription term.
A recent survey fielded by Ingram Micro shows that a majority of SMB channel partners polled are in favor of print as a service. The top three reasons why a subscription model is preferred are:
- Reduces time spent ordering supplies
- Provides fixed and predictable printing costs while establishing a recurring revenue stream
- Keeps the latest printer technology in play, which helps reduce support costs
The survey also indicates that print as a service is more popular among those channel partners who service clients that print 3,000 to 8,000 pages a month. Ingram Micro estimates channel partners’ margins for the new MPC to be in the double-digits.
“There is a growing demand from SMB-focused channel partners and their customers for subscription-based services,” said Ryan Grant, senior director, document imaging, Ingram Micro.“We developed MPC to speed the sales cycle and combat the sales pressure MSPs and VARs are feeling from agents and copier dealers,” said Ryan Grant, Ingram Micro’s senior director, document imaging, in a press statement. “MPC also encourages greater adoption of subscription selling and technology lifecycle management, which lead to better service and support and promote a healthier business model for channel partners.”
Within the first 90-days of the MPC program’s launch, channel partners can choose from a variety of single and multifunction print and consumables vendors, including Brother, HP, Lexmark, and Xerox.
Visit us-new.ingrammicro.com/mps for more information.