IT and Business Insights for SMB Solution Providers

Equilibrium Consulting Rolls Out connectmyPSA for ConnectWise

The new tool enhances marketing connectivity between ConnectWise, Constant Contact, and MailChimp.

By Cecilia Galvin

Equilibrium Consulting, a Myrtle Beach, S.C.-based management consulting firm that specializes in sales, marketing, and channel strategy for technology organizations, has released connectmyPSA, which enhances marketing connectivity between ConnectWise, Constant Contact, and MailChimp.

The connectmyPSA tool enables ConnectWise users to quickly implement:

  • A form on a WordPress website to service boards and marketing campaigns in ConnectWise
  • List management to tools such as Constant Contact and MailChimp (one or both simultaneous)
  • Campaign linking from Constant Contact and MailChimp to a marketing campaign in ConnectWise
  • Activity management in ConnectWise for campaigns launched from Constant Contact or MailChimp

connectmyPSA allows for the connection of these tools as a WordPress plug-in. A straightforward interface presents users with a few pull-down menus for selecting lists and campaigns on each tool to be synchronized and scheduled. Once this initial linkage is set, simply work in groups and campaign tools inside ConnectWise. Setup takes less than 15 minutes.

"We are excited to bring this connectivity to the community and have enhancements already on our roadmap to increase the automation to best-of-breed tools," says Peter Busam, CEO of Equilibrium Consulting. "The tool is easy to use, takes minutes to set up, and will reduce the amount of time it takes to bring marketing leads to ConnectWise users [to] within an hour or less."

connectmyPSA is subscription-based cloud application and is priced at $150 per month, but Busam stresses that it will pay for itself on the first campaign or list synchronization, enabling marketing teams to spend more time driving lead development rather than entering data. The tool is available directly from Equilibrium Consulting or through the company’s premier partner, Pronto Marketing. 

For more information, contact Equilibrium Consulting at (856) 552-1053 option 3, or visit connectmyPSA.com.