AMD has officially launched its new AMD Partner Program, aimed to strengthen and reward its global channel partners. The program is based on three cornerstones: Aspire, Motivate, Design – AMD. The AMD Partner Program provides criteria through a tiered program offering a broad range of attributes including: financial, access, marketing, referral/recognition, technical, and material benefits. An enhanced AMD Partner Portal provides up-to-date information to partners through secure web access, with content tailored to help channel partners grow with AMD’s technology portfolio.
The AMD Partner Program recognizes distributors, system builders, retailers, and etailers as Elite, Premier, Provisional Premier, and Select partners, based on criteria outlined within the program. As channel partners ascend to a higher tier, they are eligible to receive an increased level of benefits. The new “Hero Builder” badge is a supplemental designation awarded to influential and dedicated system builders that are ultra-AMD enthusiasts. Depending on the channel partner’s tiered status, Hero Builders will receive additional program benefits, as well as exclusive early access to select AMD technology.
When partners register as part of the new AMD Partner Program, they receive access to a secure AMD Partner Portal. The Portal offers sales tools, marketing assets, product training, video spotlights, top reviews and news, resources such as the latest drivers, and more. All of these resources are designed to help channel partners grow their AMD business.