Topic: Business Management - Page 156

Telehealth has been promoted as a safer way to deliver acute, chronic, primary, and specialty care. Yet, for most providers, telehealth resembles a patchwork of point products.

Erick and Rich ponder the implications of HP’s new subscription hardware and software service for SMBs, why cloud solutions require a different approach to sales and marketing, and the perhaps coronavirus-related rise of the “technosexual.”

MSPs scaling up to compete with a rising class of giant MSPs have multiple options. Here are four of the most promising.

With Yvette Steele, Paige Reh, Cal Jackson, Cassandra Allen, Susanne Tedrick

The primary goal of sales is to generate new business for your company. For an MSP, as is the case for any company, this happens in a variety of ways. For service providers in particular, sales and marketing isn’t just about closing deals. Since MSPs are selling a service, these disciplines should be about identifying and engaging the right prospects. In other words, potential customers that have a set of IT needs that their business can provide for them over time. In this ebook, we’ve pulled together the key sales strategies for MSPs looking to increase profits and drive new business.

MSPs use a variety of pricing strategies today, and yours will ultimately be dictated by your business’ specific needs. Per-user or per-device pricing is the most popular method, while others opt for fixed-price models or a hybrid of the two. There are also some newer pricing models emerging that may make sense for your company. Regardless of the structure you choose, there are many factors to consider.The good news is that developing a pricing model doesn’t have to be an exercise in trial and error. In this ebook, we’ll go through the various options for pricing available that have been designed to drive profits from successful MSPs around the country.

So, what should you be thinking about as you develop a marketing program to help grow your managed services business? We’ve collected a group of experts from successful IT service businesses and asked them to share their thoughts on putting together an effective business-to-business (B2B) marketing program. It’s no surprise that their overriding advice is simple: inbound should clearly be a key piece of your program, but don’t forget some of the more traditional marketing methods. In the end, using a multi-tool methodology – a modern marketing approach – will give you the best chance of reaching, attracting, and retaining customers.

In larger organizations, lead generation is collaborative effort between sales and marketing. For smaller shops, it might be a one person effort, but the concept is the same. Regardless of size, successful MSPs dedicate considerable time and effort to lead generation. In this ebook, we will explore a variety of tried and true methods from IT service professionals and marketing experts for identifying, qualifying and nurturing potential customers.

Once you’ve found the perfect acquisition target, negotiated a deal, and signed a contract, here are some tips for ensuring the onboarding process goes smoothly and provides the expected ROI.

Erick and Rich dive into the latest projections for the fast-growing SMB collaboration and security markets, share advice on keeping complex legal agreements from slowing down your sales volume, and discuss a perfect crime foiled by one fatal flaw.