IT and Business Insights for SMB Solution Providers

Erick Simpson

MSP Expert, Influencer, and Thought Leader | Technology Businesses and Channel Growth and Transformation Consultant | Business Process Improvement, M&A, and Integration Expert

Erick Simpson built and sold one of the very first MSPs in the industry and co-founded MSP University, where he grew and coached a channel of 30,000 IT Solution Providers through their MSP transformation. He is the creator of the MSP Mastered® Methodology for business performance improvement that has been licensed by numerous IT channel distributors and vendors. Erick is a technology business & channel growth expert, influencer, thought leader, speaker, and author with 4 best-selling books and 50 white papers to his credit, and he co-hosts the ChannelPro 5 Minute Roundup Podcast. He builds channel improvement programs for IT distributors and vendors and his consultations help IT organizations overcome business challenges to realize rapid, profitable growth. Erick’s industry recognition includes Channel Futures’ 7 Thought Leaders Defining the MSP Market, Jay McBain’s 100 Most Visible Channel Leaders, 2 Time ChannelPro 20/20 Visionaries, 2 Time MSP Mentor 250 and SMB Nation’s SMB 150 award recipient

Consulting Services for MSPs and Channel Vendors: http://www.ericksimpson.com

LinkedIn: https://www.linkedin.com/in/ericksimpson
Facebook: https://www.facebook.com/erickdsimpson
Twitter: https://twitter.com/ericksimpson

Managed Services Blog
Increasing Revenues as a Trusted Advisor
January 31st, 2012 | Erick Simpson | Managed Services Blog
What is a Trusted Advisor? A Trusted Advisor is much more than a vendor to their clients, as they are focused on improving their clients' efficiencies, productivity and net profits by eliminating business pain and mitigating risk through the use of technology and technical solutions. The Trusted - Read More
 
Storm Clouds On The Horizon, How Will You Compete?
January 12th, 2012 | Erick Simpson | Managed Services Blog
The competition for cloud supremacy is here. How will your managed service business compare when the big boys start influencing your clients and prospects on the benefits of cloud services? One thing is for sure; the cloud is not going anywhere. It is the new norm for business, large and small. - Read More
 
What is the Biggest Risk Businesses Face?
December 13th, 2011 | Erick Simpson | Managed Services Blog
Dennis Houseknecht, VP Partner Development, Waterloo Security Ltd. Businesses large and small have to manage risk. They invest in risk-reduction measures, including fire sprinklers, alarm systems, security cameras, and employee training programs. The remaining risk is transferred through - Read More
 
How to Develop Compelling Vertical-Specific Marketing Collateral For Prospects
April 21st, 2009 | Erick Simpson | Managed Services Blog
Once you've obtained a quality marketing list, your next task is likely one of the most difficult: how to influence your target prospects effectively to be open to discussing your services with you through compelling and visually appealing marketing material.  No matter how great we are in all - Read More
 
Identifying Profitable Verticals To Market Your I.T. Services To
March 15th, 2009 | Erick Simpson | Managed Services Blog
It might seem like the most appropriate strategy for identifying appropriate vertical markets to focus your marketing efforts on would be to look at your existing clients, determine how many clients you have in each vertical, and then select your top two or three. The potential problem of this - Read More
 
Increase IT Service Delivery Revenues Through Vertical-Specific Marketing
March 10th, 2009 | Erick Simpson | Managed Services Blog
When working with our Partners, we've noticed that the more vertical-specific a Partner is, the more successful they are in terms of gross revenues. Partners who have not focused their marketing efforts on specific verticals generally have the lowest gross revenues and are more likely to rely on - Read More
 

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