Samsung Business, part of Samsung Electronics America Inc.,†has unveiled enhancements to its channel partner program, the Samsung Team of Empowered Partners (STEP). These include new marketing services and a professional training system to increase partner success.
Samsung focuses on key verticals including healthcare, hospitality, education, retail, financial services, and federal government. The expanded partner support is designed to drive greater demand through partners, accelerate knowledge transfer, increase partner profitability, and simplify platforms. To that end, Samsung has rolled out:
- Marketing Concierge Services: National partners gain consulting expertise in content marketing and help in building a social selling presence. Support includes holistic communications strategies and closed-loop marketing campaigns. Regional partners can tap into activities to plan, customize, and execute programs. Third-party expertise through the concierge services includes ROI and pipeline reporting, social media marketing, and email marketing using co-branded content.
- Samsung Business Academy: The new training and certification program uses online, off-line, teacher-led, and self-guided learning resources for partner education on Samsung B2B products and solutions, including Samsung KNOX security, outdoor display, and offerings in hospitality and healthcare. The academy provides a way to manage and track a partner’s courses, and Samsung uses the results in its criteria to determine partner tiers. The academy will launch in the first half of 2016 and be integrated into the current Web-based STEP portal, with mobile support coming in the second half of the year.
To get additional details or apply to become a partner, visit www.channelpronetwork.com/Zkt.
