Razer has launched its first electronic music initiative with Afrojack. The partnership has resulted in an app that combines Afrojack’s expertise with the Razer Blade Pro laptop to help DJs and producers make better music.
Afrojack, the Grammy Award-winning producer and DJ, teamed-up last year with Razer to consult on the Razer Blade Pro gaming laptop and Razer DeathStalker Ultimate gaming keyboard for music production. The new music application, dubbed the Afrojack Production Studio, is the first initiative born of the relationship between the artist and the gaming brand. The app works in conjunction with FL Studio and puts tools and shortcuts right at one’s fingertips for writing and producing studio-quality dance music.
Designed for users of the Razer Switch Blade User Interface (SBUI) included on the Razer Blade Pro, the Afrojack Production Studio was conceived to help budding music makers and pros alike. Tips and tricks from Afrojack walk a Razer Blade Pro user through the process of creating tracks from the ground up. The app also includes a project template containing samples and effects from Afrojack.
In addition to its partnership with Afrojack, Razer recently inked deals with DJ producers Borgore and Flux Pavilion. Both artists will continue to use Razer systems and peripherals for gaming while consulting with the brand on music technologies.