Archive for Prasanna Perera
Key Numbers to Gauge MSP Sales and Marketing Impact
May 23, 2025 | Prasanna Perera
Uncover key metrics for MSP sales and marketing success. Discover the importance of the LTV to CAC ratio today.
The Increasing Importance of Online Reviews for MSPs in the Age of AI
August 2, 2024 | Prasanna Perera
Search engines like Google have been embedding AI for a long time. Now, we’re starting to see them use AI even more to create a better search experience.
Marketing Mainstays: Unchanging Aspects for MSPs in the Next 10 Years
February 5, 2024 | Prasanna Perera
An astute businessperson can build a strategy around things that are stable in time.