Marketing

Article
May 7th, 2015 | Alison Aldrich
These four lessons are what you need to get people talking about your business. - read more
 
Blog Entry
April 28th, 2015 | Karl Palachuk
Last week I posted about heading to Robin Robins' big bootcamp (actually Robin's Big Seminar). Due to a traffic snafu that made us late to the airport, we switched planes, stood by for a few hours, and missed the first half of the first day's meetings. - read more
 
Article
April 24th, 2015 | Anurag Agrawal
Organizations across the cloud spectrum face the same issue: how to find an effective way to attract and engage prospective SMB cloud customers. Here's how to reach those buyers. - read more
 
Blog Entry
April 23rd, 2015 | Karl Palachuk
Very often - VERY often - common wisdom lets us down. People hear advice that sounds good, so they believe it and repeat it. You don't have to believe common widom - and very often you shouldn't! Here are a few examples from the world of Social Media. - read more
 
Blog Entry
April 22nd, 2015 | Karl Palachuk
Robin Robins is a true marketing genius. How do you know that? Because she has the perfect formula for marketing success: 1) A product (service) that works2) A band of raving fans3) Just enough detractors to make her a little controversial4) No matter what she does to make the brand something else (e.g. Technology Marketing Toolkit), the brand is her - read more
 
Blog Entry
 
Blog Entry
March 23rd, 2015 | Karl Palachuk
Received a press release from Robin Robins and Technology Marketing Toolkit today. Looks like I'll be headed to Nashville next month. The event is sold out, but you can still attend over the Internet. If nothing else, you'll want to see who wins a brand new Mercedes Benz. - read more
 
Article
March 20th, 2015 | Samuel Greengard
Few people become IT professionals for love of marketing and sales. Fewer still succeed in business without a strategy for promoting their services. - read more
 
Blog Entry
March 2nd, 2015 | Karl Palachuk
Google normally doesn't talk about the secret recipe for a good ranking on your web page. That's why SEO snake oil salesman can convince business owners to buy their wares. But last week they telescoped exactly what they're up regarding mobile-friendly site. Starting April 21st, your web site will have a higher Google ranking if it's considered mobile friendly. - read more
 
Blog Entry
November 4th, 2014 | Karl Palachuk
I'm sure you've heard of a "sales funnel." The basic idea is that you have a large mouth at the top of the funnel and your prospects enter there. With each stage of the funnel, a certain number of prospects get weeded out and the rest remain in your funnel. - read more
 

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