Marketing

Article
December 1st, 2016 | Rich Freeman
Based on the results of our latest reader survey, channel pros lean heavily on sites like LinkedIn and Facebook to promote themselves, albeit not as heavily as SMBs at large. - read more
 
Blog Entry
November 30th, 2016 | Karl Palachuk
We are happy to announce that we've released a great new audio program with Barbara Dove - a true pioneer of IT Help Desk support. This presentation was originally made at SMB Online Conference, hosted by Small Biz Thoughts. Dove talks about robust email marketing systems that are helping small IT companies thrive. - read more
 
Press Release
November 22nd, 2016 | Rich Freeman
New research shows social media is the dominant marketing channel for small business for second consecutive year; Findings to be presented at BIA/Kelsey SMB, Sept. 29-30 in Denver. - read more
 
Article
October 21st, 2016 | Michael Siggins
Marketopia's Terry Hedden says increasing net-new leads via strategic inbound and outbound marketing can exponentially increase an MSP's chances of success. - read more
 
Blog Entry
September 16th, 2016 | Karl Palachuk
I put up a quick video today about marketing. What are the top three things you need to do when marketing your small business? - read more
 
Blog Entry
August 21st, 2016 | Karl Palachuk
I did a "video interview" with Amy Babinchak a couple weeks ago. We fished around for various technical solutions before we settled on recording a Skype call via Camtasia. The first time we did it, the audio was messed up. Google hangouts may have worked, but it didn't work for us. I have a GotoMeeting/GotoWebinar account that is great . . . but doesn't record web cams for two people. - read more
 
Blog Entry
July 13th, 2016 | Erick Simpson
In this article, you will find information to help you build a successful appointment-setting and telemarketing process, which is a key component of an effective direct marketing campaign. - read more
 
Blog Entry
June 21st, 2016 | Erick Simpson
In this article, you will find information to help you understand five different passive marketing techniques, 3 direct marketing techniques,  how to create a compelling marketing message for your services, and how to source a direct marketing list. This information will enable you to create a marketing campaign whose outcome can be measured.   - read more
 
Download
June 3rd, 2016 | Matt Whitlock
Join us this week for a special episode of ChannelPro Weekly! With Rich away on vacation, Matt and Cecilia pull out the big guns—author, blogger, and managed services expert Karl Palachuk joins us as a special guest! Karl is a channel succesful VAR/MSP with valuable insights to share, based on his decades of experience. This week we learn about Karl and some of his initiatives, discuss vendor vs. - read more
 
Article
June 2nd, 2016 | Gil Cargill
In today’s crowded, competitive IT services market, you must increase your marketing footprint to fill your sales pipeline. - read more
 

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