Marketing

Blog Entry
August 21st, 2016 | Karl Palachuk
I did a "video interview" with Amy Babinchak a couple weeks ago. We fished around for various technical solutions before we settled on recording a Skype call via Camtasia. The first time we did it, the audio was messed up. Google hangouts may have worked, but it didn't work for us. I have a GotoMeeting/GotoWebinar account that is great . . . but doesn't record web cams for two people. - read more
 
Blog Entry
July 13th, 2016 | Erick Simpson
In this article, you will find information to help you build a successful appointment-setting and telemarketing process, which is a key component of an effective direct marketing campaign. - read more
 
Blog Entry
June 21st, 2016 | Erick Simpson
In this article, you will find information to help you understand five different passive marketing techniques, 3 direct marketing techniques,  how to create a compelling marketing message for your services, and how to source a direct marketing list. This information will enable you to create a marketing campaign whose outcome can be measured.   - read more
 
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June 3rd, 2016 | Matt Whitlock
Join us this week for a special episode of ChannelPro Weekly! With Rich away on vacation, Matt and Cecilia pull out the big guns—author, blogger, and managed services expert Karl Palachuk joins us as a special guest! Karl is a channel succesful VAR/MSP with valuable insights to share, based on his decades of experience. This week we learn about Karl and some of his initiatives, discuss vendor vs. - read more
 
Article
June 2nd, 2016 | Gil Cargill
In today’s crowded, competitive IT services market, you must increase your marketing footprint to fill your sales pipeline. - read more
 
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May 8th, 2016 | Matt Whitlock
ChannelPro Weekly episode 8 has arrived! Join a very tired Cecilia, Rich, and Matt, not a day after the ChannelPro SMB Forum event Anaheim wrapped, for a fascinating discussion on Intel's latest announcement that it's dropping some smartphone and tablet processor efforts, next-generation security, Windows 10, as well as highlights from the ChannelPro SMB Forum in Anaheim. - read more
 
Article
May 4th, 2016 | Jon Borgese
“Business as usual” won’t cut it when planning your marketing strategy. You have to stay sharp and avoid some common mistakes from the past. - read more
 
News
April 21st, 2016 | Rich Freeman
Automated prospecting, rather than cold calls, is the key to building and filling a sales pipeline big enough to generate large volumes of low-margin leads quickly. - read more
 
Blog Entry
April 14th, 2016 | Karl Palachuk
I have made a lot of videos in the last few years. As of this writing, my primary YouTube channel has 195 videos. This includes 40 videos in the SOP Friday series. Check it all out at www.YouTube.com/smallbizthoughts. - read more
 
Blog Entry
April 12th, 2016 | Karl Palachuk
Now available from SMB Books . . . Own Your Niche: Simple Strategies to Increase Website Traffic and Build Buzz Online from Stephanie Chandler - read more
 

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