Marketing

Blog Entry
February 3rd, 2016 | Karl Palachuk
 
Blog Entry
February 2nd, 2016 | Karl Palachuk
I was going to wait until after Valentine's Day to announce this. But I decided that you might need some extra time to prepare for it. Leap year comes only once every four years. SO - I decided to create a massive sale so big that it is something you absolutely will not see for four more years - if EVER! - read more
 
Blog Entry
December 4th, 2015 | Karl Palachuk
You've heard it a thousand: You need a 30-second elevator speech. That way, if you're trapped in an elevator, you can sell like a madman and sign a contract before you get to the bottom floor. We all know what that is. That is stupid. - read more
 
Blog Entry
December 2nd, 2015 | Karl Palachuk
Awhile back I started a blog called Consultant or Amateur. It is intended for you to use with your end-user clients. I state right at the beginning that I am not looking for clients and readers cannot hire me. - read more
 
Article
October 28th, 2015 | Sherrie Rosen
Understanding the needs of its resellers, the distributor provides marketing solutions that speak to the end user and are easy to deploy. - read more
 
Blog Entry
October 28th, 2015 | Karl Palachuk
I go to a lot of conferences inside and outside the "managed services" community. I hear lots of great advice, some mediocre advice, and a small amount of bad advice. In the big picture, business advice is very much like personal therapy: You know what you need to do. Now you need to DO IT! - read more
 
Article
October 5th, 2015 | Rich Freeman
Speakers at this year’s 2015 SMB Nation Fall Conference, held October 2nd through 4th on the Microsoft campus in Redmond, Wash., all see light at the end of the cloud computing tunnel. They’re just not sure, as the saying goes, whether it’s an onrushing train or not. - read more
 
Blog Entry
September 18th, 2015 | Karl Palachuk
The astute observer will note that I've started posting weekly videos on Standard Operating Procedures for Managed Service Providers. I've got about ten up so far and I'm posting one a week. - read more
 
Blog Entry
August 1st, 2015 | Karl Palachuk
My keynote presentation at MAXfocus 2015 in Melbourne was about branding. I could have used MAX - and the whole LogicNow organization - to demonstrate the importance of consistency in messaging. - read more
 
Blog Entry
July 14th, 2015 | Karl Palachuk
I live in California, so golf season lasts twelves months of the year. But for many places, I understand there's an actual season for golf - and Summer's it. Golf outings for your company can be a great way to get people together in a relaxed atmosphere. Whether it's for your established clients or hot prospects, an afternoon of golf can help you build relationships. - read more
 

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