IT and Business Insights for SMB Solution Providers

Blog Entries

August 27th, 2009 | Karl Palachuk | Small Biz Thoughts
If you're interested in cloud computing, then keep an eye out for upcoming "Cloud Considerations" posts. I want to make it easy for you to highlight these if you wish. This is kind of the first installment, but I have to say that it's founded in my past postings on cloud computing. For those, go - Read More
 
August 17th, 2009 | CompTIA | CompTIA Blog
Wow, what a show! More than 1,000 IT executives -- including a lot of new faces -- joined us in Las Vegas, Aug 3-6, for a great few days of engaging speakers, informative panels and presentations, interactive vendor exhibits, and lots of networking time and peer-to-peer learning. Oh, and we had - Read More
 
June 24th, 2009 | Karl Palachuk | Small Biz Thoughts
In 1998 I got a new client because the phone guy pulled me into the job. The telephone business has historically been pretty profitable. It consists of selling "systems" that are too complicated for the client to understand, plus all the labor to pull wiring, and configuration labor. The bad part - Read More
 
April 21st, 2009 | Erick Simpson | Managed Services Blog
Once you've obtained a quality marketing list, your next task is likely one of the most difficult: how to influence your target prospects effectively to be open to discussing your services with you through compelling and visually appealing marketing material.  No matter how great we are in all - Read More
 
March 15th, 2009 | Erick Simpson | Managed Services Blog
It might seem like the most appropriate strategy for identifying appropriate vertical markets to focus your marketing efforts on would be to look at your existing clients, determine how many clients you have in each vertical, and then select your top two or three. The potential problem of this - Read More
 
March 10th, 2009 | Erick Simpson | Managed Services Blog
When working with our Partners, we've noticed that the more vertical-specific a Partner is, the more successful they are in terms of gross revenues. Partners who have not focused their marketing efforts on specific verticals generally have the lowest gross revenues and are more likely to rely on - Read More
 

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