Equilibrium Consulting

Listen Now The Stack - Stop Selling Tools, Start Selling Outcomes: The 2026 MSP Marketing Playbook Dan Tomaszewski sits down with Pete Busam, Founder of Equilibrium Consulting, to explore the shifting landscape of MSP marketing and sales. Pete explains how to leverage AI as an enabler rather than a "lazy" replacement for [...]

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Attention before marketing strategy is the most overlooked idea in B2B marketing heading into 2026. Recently, I watched a talk by Jessie Cole, owner of the Savannah Bananas, that explained the difference between a marketing plan and an attention plan. It stopped me in my tracks. Not because it was complex or trendy. But because [...]

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Download the ContentRX Social Media Guide for 2026 Social graphic sizing was once a design detail. However, in 2026, it became a visibility requirement. Every major social platform now prioritizes native user experience over creative intent. As a result, graphics that ignore platform-specific sizing lose reach, clarity, and credibility. Therefore, this is no longer about [...]

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Five hashtags limit marketing teams across social platforms, whether brands are ready or not. Social platforms are signaling a shift away from volume and toward relevance. This update affects how marketers plan, publish, and measure content across every channel. While the rule is most visible on Instagram, it reflects a broader trend. Platforms want [...]

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Introduction When Google limits search results, it might sound like a small technical tweak — but the ripple effects reach far beyond that. For years, users and SEO tools could display up to 100 results on a single search page using a special URL parameter. In 2025, Google quietly removed that option, limiting everyone to [...]

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Equilibrium Consulting Earns #3 Worldwide and #1 U.S. QuoteWerks Partner Award The QuoteWerks Partner Award stands as a benchmark for performance, trust, and measurable outcomes across the global CPQ ecosystem. In 2025, Equilibrium Consulting (MarkITechs) earned recognition as the #3 QuoteWerks Partner Worldwide and the #1 QuoteWerks Partner in the United States, placing the firm [...]

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Listen Now Podcast Episode Description The IT services industry is in the middle of a structural shift. In this episode of the MSP Initiative Podcast, host George Bardissi is joined by Pete Busam, Founder and Principal of Equilibrium Consulting, for an open, wide-ranging conversation about what’s changing inside the MSP world—and what’s [...]

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Browser choice shapes marketing more than most MSPs and service providers realize. While browsers appear interchangeable, each handles security, privacy, rendering, and tracking differently. Those differences directly affect website creation, analytics accuracy, and conversion performance. If you are investing in a new website to perform MSP marketing to your end users, then browsers are [...]

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The Adobe Semrush Acquisition Impact: What It Means for SEO and AI Discovery The impact of Adobe's Semrush acquisition will shape how businesses plan for visibility in the fast-changing world of search and AI. Search is shifting faster than at any time in its history. Because users rely more on AI answers, brands must rethink [...]

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Trust-Driven MSP Marketing Starts With a Clear Definition of Trust Trust-driven MSP marketing has become a popular phrase in today’s crowded technology landscape. Vendors, agencies, and SaaS providers all claim they “build trust,” yet very few explain what that means or how they do it. MSPs, however, live in a world where trust is not [...]

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