IT and Business Insights for SMB Solution Providers

Blog Entries

March 15th, 2009 | Erick Simpson | Managed Services Blog
It might seem like the most appropriate strategy for identifying appropriate vertical markets to focus your marketing efforts on would be to look at your existing clients, determine how many clients you have in each vertical, and then select your top two or three. The potential problem of this - Read More
 
March 10th, 2009 | Erick Simpson | Managed Services Blog
When working with our Partners, we've noticed that the more vertical-specific a Partner is, the more successful they are in terms of gross revenues. Partners who have not focused their marketing efforts on specific verticals generally have the lowest gross revenues and are more likely to rely on - Read More
 

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