IT and Business Insights for SMB Solution Providers

Blog Entries

April 21st, 2009 | Erick Simpson | Managed Services Blog
Once you've obtained a quality marketing list, your next task is likely one of the most difficult: how to influence your target prospects effectively to be open to discussing your services with you through compelling and visually appealing marketing material.  No matter how great we are in all - Read More
 
March 15th, 2009 | Erick Simpson | Managed Services Blog
It might seem like the most appropriate strategy for identifying appropriate vertical markets to focus your marketing efforts on would be to look at your existing clients, determine how many clients you have in each vertical, and then select your top two or three. The potential problem of this - Read More
 
March 10th, 2009 | Erick Simpson | Managed Services Blog
When working with our Partners, we've noticed that the more vertical-specific a Partner is, the more successful they are in terms of gross revenues. Partners who have not focused their marketing efforts on specific verticals generally have the lowest gross revenues and are more likely to rely on - Read More
 

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