Sales of Samsung’s new Galaxy S6 got off to a brisk start, but buyers have been snapping up Apple’s latest iPhones in even bigger numbers. Apple has been making headway among our readers too, claiming our smartphone gold medal after two consecutive silver finishes. Microsoft has something to celebrate as well. The Lumia product line it purchased from Nokia last year has earned it a distant but still respectable bronze win in smartphones.
A casual sales process can get you started as a one- or two-manshop. Beyond that, you need more formal processes to scale.