For the third consecutive year, Microsoft Corp. (the No. 2 public cloud provider by market share) finished ahead of Amazon (the No. 1 provider) and Rackspace US Inc. “Other,” however, placed fourth, proving that once you get past the Big Three in this category it’s tough to find a clear leader.
A casual sales process can get you started as a one- or two-manshop. Beyond that, you need more formal processes to scale.