You can pretty much count on the big three winning this category every year. The only question is the order in which they’ll finish. This year, Amazon.com Inc. beat out cross-town rival Microsoft Corp. to win the gold, in a flip-flop of last year’s results. Rackspace US Inc. placed a solid third once again, finishing well in front of numerous smaller cloud players.
A casual sales process can get you started as a one- or two-manshop. Beyond that, you need more formal processes to scale.