IT and Business Insights for SMB Solution Providers

Online Creative Specifications

Website Banners

ChannelPro abides by the IAB Display Advertising Guidelines.

  • 728x90, 300x600, 300x250 standard sizes accepted.
  • A 320x50 version of the 728x90 is recommended for display on mobile devices.
  • Static image based supported file types: JPG, GIF (animated or otherwise), PNG
  • Rich Media based ad units supported as HTML5, third-party served
  • Initial file download size is best kept below 200 KB.
  • Recommended animation length is 15 seconds.

ChannelPro Standard Newsletter Sponsorship

Your 300x250 display ad will be featured in a ChannelPro newsletter.

  • 300x250 display ad (supported file formats are JPG, GIF, and PNG. Initial file download size should not exceed 150KB)
  • Click URL

ChannelPro Premium Newsletter Sponsorship

Your 300x250 display ad and text will be featured in a ChannelPro newsletter.

  • 300x250 display ad (supported file formats are JPG, GIF, and PNG. Initial file download size should not exceed 150KB)
  • Click URL
  • Headline (up to 50 characters excluding spaces)
  • Promotional text (up to 200 characters excluding spaces)
  • Please deliver the creative via email. Refer to your Insertion Order for contact email addresses.

Dedicated Email Blast ("eGram")

This dedicated email will be composed entirely of your message and sent to ChannelPro’s subscribers. Assets needed:

  • HTML email file
  • Static image(s) (You are welcome to host email images on your servers, or ChannelPro can host them. ChannelPro may resize an image if it is more than 150KB)
  • Click URL (if not already encoded in the HTML file)

Email design is part art and part science. If you are looking for guidelines on HTML email design and development, these best practices from Mailchimp and this guide from Campaign Monitor provide fantastic insights. If you need help with your email, ChannelPro is happy to assist.

ChannelPro Custom Webinars

Engage the ChannelPro audience with a live webinar featuring your presenter(s) and content. ChannelPro promotes the webinar to the ChannelPro audience. ChannelPro collects the registrants and produces the live webinar on the scheduled day. Someone from the ChannelPro webinar team will serve as the host who introduces the webinar and your presenter(s).

Once Webinar date is selected and theme is confirmed, we recommend a 4-6 week recruitment/promotion period. If necessary, ChannelPro will continue to collect leads via the on-demand recording after the live event, until the guaranteed leads are attained. Lead info includes name, title, company, phone, and email unless otherwise indicated.

Social Media Visibility Program

Maximize your exposure with an expanded audience of MSPs and IT integrators! ChannelPro can design and implement a social media campaign to increase awareness and engagement with your target audience of MSPs and IT solution providers. Assets needed:

  • URL of the page(s) you wish to promote with the campaign
  • Any specific graphics or text you want us to include in the ad(s) we create (This is optional. If you do not have specific text or graphics available, we will use content from the page you are promoting for inspiration)

Podcast Standard Sponsorship

This sponsorship opportunity allows for a 60-second “shoutout” during a ChannelPro podcast. Our editors can create the script based on an outline you provide if you like. Assets needed:

  • 170 words of copy with a call to action
  • 1 PPT slide to illustrate the promotion

Questions? Contact Our Online Advertising Production Manager: Tobias Hough

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