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Online Creative Specifications

Website Banners

ChannelPro abides by the IAB Display Advertising Guidelines(link is external).

  • 728×90, 300×600, 300×250 standard sizes accepted.
  • A 320×50 version of the 728×90 is recommended for display on mobile devices.
  • Static image based supported file types: JPG, GIF (animated or otherwise), PNG
  • Rich Media based ad units supported as HTML5 (see guidelines here), third-party served
  • Initial file download size is best kept below 200 KB.
  • Recommended animation length is 15 seconds.

ChannelPro Standard Newsletter Sponsorship

  • Headline: up to 30 characters of text (without spaces)​
  • Promo Copy: up to 150 characters of text (without spaces)​
  • Image or logo: will be scaled to 160px wide (1×1 and click tracking okay)​
  • Click URL to advertiser’s landing page​

ChannelPro Premium Newsletter Sponsorship

  • Headline: up to 30 characters of text (without spaces)​
  • Promo Copy: up to 200 characters of text (without spaces)​
  • 300×250 Rectangle Ad Image (site-served, 1×1 and click tracking okay)​
  • Click URL to advertiser’s landing page​

Dedicated Email Blast (“eGram”)

This dedicated email will be composed entirely of your message and sent to ChannelPro’s email audience. Assets needed:

  • HTML email file or content for ChannelPro team to build email
  • Static image(s) (You are welcome to host email images on your servers, or ChannelPro can host them. ChannelPro may resize an image if it is more than 150KB)
  • Click URL (if not already encoded in the HTML file)

Email design is part art and part science. If you are looking for guidelines on HTML email design and development, these best practices from Mailchimp and this guide from Campaign Monitor provide fantastic insights. If you need help with your email, ChannelPro is happy to assist.

ChannelPro Custom Webinars

Engage the ChannelPro audience with a live webinar featuring your presenter(s) and content. ChannelPro promotes the webinar to the ChannelPro audience. ChannelPro collects the registrants and produces the live webinar on the scheduled day. Someone from the ChannelPro webinar team will serve as the host who introduces the webinar and your presenter(s).

Once Webinar date is selected and theme is confirmed, we recommend a 4-6 week recruitment/promotion period. If necessary, ChannelPro will continue to collect leads via the on-demand recording after the live event, until the guaranteed leads are attained. Lead info includes name, title, company, phone, and email unless otherwise indicated.

ChannelPro IT Expert Guide Sponsorship

The ChannelPro team will help you choose a ChannelPro Expert Guide based on your preferred theme. Assets required from you:

  • Monochrome company logo at least 1200 pixels wide (for placement on the cover and back page of the guide)
  • Approximately 50 words of copy with call to action and URL (for placement on last page)

Native Content Lead-Gen Program with Survey

This dedicated email will be composed entirely of your message and sent to ChannelPro’s email audience. Assets needed:

  • Three survey questions
  • Survey prize image and name/description
  • URL of the post-survey landing page to which survey respondents will be directed after completing the survey, e.g. your website’s homepage. (Important note: We do not link to landing pages designed to collect lead data, because this will dilute our lead-generation efforts)
  • Banner ads: These banners are displayed on the survey page to emphasize your branding. The click URL is usually the same URL you provide for the post-survey landing page above. (banner sizes are 300×250, 300×600, and 728×90)

The standard lead time to prepare a custom survey for launch is ten business days

Podcast Standard Sponsorship

This sponsorship opportunity allows for a 60-second “shoutout” during a ChannelPro podcast. Our editors can create the script based on an outline you provide if you like. Assets needed:

  • 170 words of copy with a call to action
  • 1 PPT slide to illustrate the promotion

Questions? Contact Our Online Advertising Production Manager: Tobias Hough

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