You can’t blame anyone for thinking Ingram Micro more or less owns our distributor awards. After all, the company took home every gold medal we doled out in 2015, 2016, and 2017. Not this time, though, as Tech Data has bested Ingram in the sales support category.
A casual sales process can get you started as a one- or two-manshop. Beyond that, you need more formal processes to scale.