Equilibrium Consulting

MarTech Automation Drives Growth by Removing Chaos from Marketing MarTech automation drives growth when marketing stops being a collection of campaigns and becomes a connected system. Most organizations buy tools in the hope of improving efficiency. However, the real value appears later. It shows up when data compounds, behavior changes, and decisions become calmer. [...]

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We’re excited to share our latest guest post on the Global Technology Industry Association (GTIA) blog! In Why Vendor-Agnostic Associations Strengthen the Tech Community, Pete Busam breaks down how a neutral, community-first approach fosters real collaboration, trust, and shared learning across the tech ecosystem — beyond product pitches and sales agendas. This piece explores [...]

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Why Cost-Cutting Is a Marketing Moment—Not Just a Sales One Across the IT channel, a familiar pattern is playing out. Budgets tighten. Headcount shrinks. Sales teams are reduced. These decisions are often explained as efficiency moves, margin protection, or preparation for the next phase of growth. Sometimes, that explanation is accurate. Other times, it is [...]

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Introduction If you want your business to stand out online, you must optimize your website for search. Search engine optimization (SEO) is no longer optional — it’s essential. Whether you’re a small business or an established brand, these five strategies will help you boost visibility, attract more visitors, and create a better user experience. Below, [...]

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Listen Now The Stack - Stop Selling Tools, Start Selling Outcomes: The 2026 MSP Marketing Playbook Dan Tomaszewski sits down with Pete Busam, Founder of Equilibrium Consulting, to explore the shifting landscape of MSP marketing and sales. Pete explains how to leverage AI as an enabler rather than a "lazy" replacement for [...]

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Attention before marketing strategy is the most overlooked idea in B2B marketing heading into 2026. Recently, I watched a talk by Jessie Cole, owner of the Savannah Bananas, that explained the difference between a marketing plan and an attention plan. It stopped me in my tracks. Not because it was complex or trendy. But because [...]

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Download the ContentRX Social Media Guide for 2026 Social graphic sizing was once a design detail. However, in 2026, it became a visibility requirement. Every major social platform now prioritizes native user experience over creative intent. As a result, graphics that ignore platform-specific sizing lose reach, clarity, and credibility. Therefore, this is no longer about [...]

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Five hashtags limit marketing teams across social platforms, whether brands are ready or not. Social platforms are signaling a shift away from volume and toward relevance. This update affects how marketers plan, publish, and measure content across every channel. While the rule is most visible on Instagram, it reflects a broader trend. Platforms want [...]

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Introduction When Google limits search results, it might sound like a small technical tweak — but the ripple effects reach far beyond that. For years, users and SEO tools could display up to 100 results on a single search page using a special URL parameter. In 2025, Google quietly removed that option, limiting everyone to [...]

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Equilibrium Consulting Earns #3 Worldwide and #1 U.S. QuoteWerks Partner Award The QuoteWerks Partner Award stands as a benchmark for performance, trust, and measurable outcomes across the global CPQ ecosystem. In 2025, Equilibrium Consulting (MarkITechs) earned recognition as the #3 QuoteWerks Partner Worldwide and the #1 QuoteWerks Partner in the United States, placing the firm [...]

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