IT and Business Insights for SMB Solution Providers

Advertise With The ChannelPro Network

The ChannelPro Network provides targeted business and technology information for IT channel partners who serve small and midsize businesses (SMBs). Via its websites, live events and the monthly ChannelPro-SMB magazine, The ChannelPro Network delivers expert opinion, analysis, news, product reviews, and advice vital to a channel partner's business success. Perspectives from partners, vendors, distributors, and analysts are spotlighted daily. No other media company focuses on the small and midsize IT marketplace like The ChannelPro Network.

Our Mission

The ChannelPro Network is dedicated to providing IT consultants, VARs and MSPs who serve the IT needs of small and midsize businesses (SMBs) the news, insights, resources and best practices necessary to help them grow their businesses and better serve their SMB customers.

What sets us apart from other channel media brands

No other media company is focused exclusively on the needs of IT pros who serve small and midsize customers. We recognize that SMB’s have specific challenges due to the size of their staffs and IT budgets, and the IT pros that serve them must be able to offer them right-sized solutions --- not a watered down enterprise solution. We provide our audience with insights, best practices and product coverage specifically for SMBs and that has made our audience (and our advertisers) very loyal to us.

Learn more about the network here.

Learn how ChannelPro can connect you to end-users (technology decision-makers) here.

Audience Summary

We reach the decision makers. VARs, integrators, custom system builders and service providers serving the IT needs of small and midsize businesses. 89% of our subscribers identify themselves as "Management," with 77% describing themselves as "Executive, Corporate or Technical Management.

Why we are so easy for marketers to work with

We have a highly skilled team of marketers and media experts who are dedicated to ensuring that your marketing programs are successful. We understand the needs of our audience and help you create programs that are ROI driven. We have high customer satisfaction from our advertisers and a very high rate of repeat business from them.

Advertisers include all leading brands

All the major distributors, associations and the world’s leading IT brands including Eaton, HP, Intel, Epson, Autotask, Lenovo, Microsoft, Schneider Electric, ViewSonic, OKI, Acer, SolarWinds and many others.

2018 Advertising information

Sales Contacts

Please contact our sales team for more information:

  • Joel Zaidspiner (561) 422-5119
  • Lisa Sherman (917) 388-9531

Advertiser FAQs

What makes ChannelPro-SMB unique? No other media company offers this kind of targeted access to resellers, integrators and system builders serving the SMB marketplace. ChannelPro-SMB readers have embraced the publication because they believe it is a long-overdue resource that targets their specific needs as SMB professionals.

What kind of integrated marketing programs are available? We have a variety of offerings to help you achieve your sales, marketing and recruitment goals:

  • Online: email blasts, webinars, newsletter sponsorships and more
  • Print: ads, inserts, outserts, special sections, custom mailers and more
  • Lead-gen: multiple options are available
  • Custom Programs: research, advertorials, podcasts, webinars, newsletters, articles, custom websites and more

What kind of lead-generation programs are available?
Whether you are targeting resellers or end users, our programs include white paper downloads, podcast and webinar registrations, telephone recruitment and custom surveys.

Can you help me recruit resellers for my partner program?
Yes we can. Please contact the team for details.

Do you offer consulting services to help me launch or improve my partner program?
Yes. We have a number of strategic partners with whom we offer a full spectrum of services.

Do you offer custom research?
Yes we do. Please contact the team for details.

Do you offer custom media programs?
Yes. From custom articles and advertorials to newsletters, magazines to podcasts and webinars, our custom team can develop assets that will help you meet your goals. Think of our team as an extension of your marketing team.

Do you offer lead-gen programs targeting end-users (tech decision makers)?
Yes. If your marketing plan involves promoting your brand and solutions to the purchasers of IT, audio visual, and security solutions, ChannelPro can create a targeted program for you. These programs will focus on lead generation. Whether you pass these leads along to your channel partners or you market to them directly, our team can custom-create a program for you. Learn more here.


Advertiser and Marketer Resources

Train Your Channel Team to Win [Learning Platform Boosts Sales Revenue]

Your Challenge. As a vendor, manufacturer or distributor, your success in growing channel revenues depends heavily on your effectiveness at training your valuable human resources -- your internal teams, your channel partners and your strategic vendors.

How can you provide these three significant groups with the training they need, so they know your products, services and solutions as well as you do?

Your Solution. Use our purpose-built Learning Management System (LMS) to improve partner onboarding and ongoing enablement for your customers, vendors and partners.

Click here to learn more about this platform from ChannelPro and SPC International Online.

Are You Making the Most of Your Trade Show Sponsorship? [Free Webinar]

Trade shows are booming again and are one of the most important and cost-effective ways for you to meet and engage prospects. Learn the most important do’s and don’ts when you send your staff on the road.

Join Gil Cargill, Sales Acceleration Coach along with Michael Siggins, Founder and Publisher of the ChannelPro Network. They will answer the following questions to ensure you maximize your ROI:

  • Have you done the critical pre-work to prepare for the trip to the event?
  • What should your staff be doing before, during and after the event?
  • Do you know the 3 types of booth visitors and how to convert them into a valuable lead?
  • What will you do with the leads you collect?
  • How can you maximize your sponsorship investment after the trade show ends?
  • Do you know the common mistakes to avoid?
  • What can you learn from your competitor in the next booth?
  • Plus much more!

Click here to access this free on-demand Webinar from ChannelPro.

Does Your Sales Team Know How to Close Deals in Today’s Competitive Marketplace? [Free Webinar]

Free Webinar invite: Your sales pipeline is the difference between GROWING your business and CLOSING your business. Today’s effective sales teams must understand that the buying process has changed and the decision makers have changed!

Join Gil Cargill, Sales Acceleration Coach along with Michael Siggins, Founder and Publisher of the ChannelPro Network. They will answer the following questions to ensure your sales team can effectively close more deals and grow your bottom line:

  • Who are the new decision makers?
  • How has the buying process changed?
  • What is the number one reason for sales failure?
  • What is the best way to sell in today’s economy?
  • How do I shorten the sales cycle?

Click here to access this free on-demand Webinar from ChannelPro.

Are You Looking to Recruit New Reseller Partners?

VARs and MSPs know full well the challenges associated with lead generation. We hear them talk often aboutkeeping the sales funnel filled. But what about vendors? Don’t they face their own set of own lead-gen challenges? Carrie Simpson, founder of the telemarketing firm Cold Calls Lead Generation, knows they do. In fact, Simpson is the business of helping vendors chase down potential new VAR partners.

Read more: click here to learn more about turning cold calls into hot partner leads for your partner program.

Reading List from ChannelPro Network:

7 Benefits of a Prescriptive Sales Process

10 Tips to Avoid Selling On Price

What ‘Star Wars’ Fans Can Teach You about Word-of-Mouth Marketing

3 Tips for Serving the New Generation of SMB Owners

A Complete Guide to Pricing Your IT Services

ChannelPro SMB Magazine

Get an edge on the competition

With each issue packed full of powerful news, reviews, analysis and advice targeting IT channel professionals, ChannelPro-SMB will help you cultivate your SMB customers and run your business more profitably.