A casual sales process can get you started as a one- or two-manshop. Beyond that, you need more formal processes to scale.
Joel Zaidspiner is Associate Publisher for ChannelPro-SMB magazine and a senior executive at the ChannelPro Network. A seasoned IT media veteran, Zaidspiner has nearly 18 years in the industry with seven at the ChannelPro Network and more than nine at the tech media company formerly known as CMP. Zaidspiner is a mainstay at industry events and works closely with the Publisher on day to day operations and editorial strategy for ChannelPro Network media properties.