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Coming to you from an air-conditioned room in sunny Phoenix, Erick and Rich discuss Barracuda's security-first RMM strategy, tracking your marketing metrics, and the arrival of IoT sensors where we perhaps least want them: airplane lavatories.
Everyone loves sales leads, right? That's why Erick and Rich are discussing Axcient's new lead generation program and best practices for qualifying leads this week. Plus a superyacht that might be just what you're looking for if you have $325 million lying around. - About us
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With each issue packed full of powerful news, reviews, analysis, and advice targeting IT channel professionals, ChannelPro-SMB will help you cultivate your SMB customers and run your business more profitably.
Sales and Marketing
News
January 31st, 2019 | Rich Freeman
A free addition to the company’s RMM, PSA, and anti-virus suite, the new resource includes tools and advice for landing new customers with the help of search engine advertising, social media, and other digital marketing tools.
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Article
November 13th, 2018 | Robin Robins
Here are three strategies for successfully targeting—and motivating—the right buyers.
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News
September 13th, 2018 | Joel Zaidspiner
Marketopia's three-day event provides training, workshops, and panels to give channel pros actionable strategies for driving more business.
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Video
May 10th, 2018 | Rich Freeman
Another week, another Kaseya story for Erick and Rich to ponder before discussing the power of "question-based selling" techniques and new research that suggests the kind of web browser and smartphone you use could someday be more important than your FICO score in determining whether you get that loan you want.
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Article
May 7th, 2018 | Chris Wiser
Facebook, Instagram, and Google are powerful tools for turning sales prospects into high-revenue clients.
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Article
April 18th, 2018 | Frank Colletti
Identifying your ideal buyer will help you get more value from your sales and marketing efforts.
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News
April 5th, 2018 | Colleen Frye
The annual event for users of Robins’ Technology Marketing Toolkit features four days of business building sessions, educational content, and networking to help MSPs generate more leads, revenue, and profit.
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Video
March 1st, 2018 | ChannelPro
Rich and Erick are at home instead of the Mobile World Congress, but they've got some thoughts to share about the smartphone market anyway, and Erick's got some important advice about cross-selling and upselling managed services as well.
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Article
November 16th, 2017 | Gil Cargill
A training program that doesn't emphasize skills and process as well as product won't be effective.
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Article
September 11th, 2017 | Jay McBain
The transition to SaaS applications and an expanding buyer community are forcing many IT firms to rethink their sales and marketing strategies.
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