Mindshare North America, the global media agency network that’s part of WPP, announced two new c-level appointments to its leadership team as part of the agency’s evolution in how it solves clients’ business challenges and drives long-term brand growth.
Through media expertise, a wealth of smart data, and a connected global network, the agency is in a unique position to forecast shifts in the marketplace and influence in-market advertising at the speed of culture, as well as drive recommendations on other business levers to drive results. Appointing†Danielle Koffer†as Chief Client Officer and elevating†Joe Maceda†to Chief Instigation Officer adds two new critical areas of expertise and leadership to partner with clients and keep them ahead of their category competitors.
“Clients’ challenges don’t remain the†same, so neither do we. As brands face new marketplace and financial pressures,† they need a partner that is evolved to guide them through the complexities of the media and technology space, collaborate with†their other†agencies, and drive solutions that address the challenges of†their business,” said†Adam Gerhart, U.S. CEO, Mindshare North America. “Danielle and Joe each bring a unique set of skills and experiences. What they have in common is a long heritage of launching unconventional, provocative ideas for brands with lasting impact.”
Chief Client Officer:†Danielle Koffer†
In her new position as Chief Client Officer (a renewed role at Mindshare NA), Koffer will oversee the discipline of client leadership, with a persistent focus on best practices for client leadership, talent growth, and strengthening†the culture of trust and accountability.†
Koffer is a veteran in the media industry, serving both agency and client-side roles.†She rejoins Mindshare NA from Colgate Palmolive where she was vice president, global media. During her time at Colgate Palmolive, she was a change agent driving media transformation across the global organization.†And prior to her role there, she spent a decade of her career at Mindshare, most recently as Executive Director, Client Leadership, overseeing accounts in the luxury space. Over the years, Koffer’s work has won accolades from†Adweek‘s Media Plan of the Year Awards, the Effies, MediaPost’s Creative Media Awards and more.†
Chief Instigation Officer:†Joe Maceda†
In the new agency position of Chief Instigation Officer, Maceda will focus on developing and cultivating innovative thought leadership and programs and analyzing trends and market disruptions. As CIO, he’ll continue to lead the Invention Studio.
It’s a natural fit for this long-time Mindshare NA leader, who’s been with the agency for 13 years and currently works as Invention Studio Lead for†North America†(a unit that’s dedicated to driving creativity and risk-taking in media plans). Last year, he led the development of†Media Dystopia, a thought leadership series and client workshop that explores different radical futures for the media landscape in the long-term. He and his team are currently working on season two; season one of the program featured insights around voice commerce and the onset of “incidental loyalty,” the Netflixization of live sports, a deep dive into the Media Multiverse, and more. Over the years, Maceda’s work has been recognized by†Adweek‘s Media Plan of the Year Awards, Cannes Lions, the Effies, Festival of Media, and more.
