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In a presentation last September, Michael George, CEO of Kaseya competitor Continuum, told attendees at the company’s annual partner event that the future of managed services belongs to two kinds of companies: big ones in major metropolitan areas and specialized ones with targeted expertise everywhere else. Intriguingly, Kaseya is already observing that pattern emerge among its partners.
“We’re seeing the successful MSPs getting larger, whether that’s through acquisitions, through organic growth, or both,” Voccola says. “There’s also a ton of new MSPs that are being formed to do niche or specialty services.”
As an example of the latter phenomenon, Voccola points to a Kaseya partner in Long Island, N.Y., that devotes 100 percent of its time to providing compliance management services to local medical practices. “They’ve got like a hundred customers, and they’re charging roughly 300 bucks a month to the customers to do it,” he says. “Not a bad business.”
Other MSPs, he continues, use specialty services as a foot in the door to a broader relationship that includes endpoint and network management contracts as well.
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