The PC refresh wave sparked by Microsoft’s end of support earlier this year for Windows 7 has largely come and gone. The need for secure, latest-generation hardware hasn’t, though. As a result, Tech Data has extended the New Tech Now sales campaign it introduced in 2018, which promotes the benefits of investing in hardware upgrades, under a new name: Move to Modern.
“We want to be able to continue that conversation around having the most productive and secure device in order to do your work, be efficient, and contribute more effectively to the whole of the business because you’re able to get your work done,” Rendleman says.
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