Tech Data Bullish on Endpoint Solutions

Like competitors such as Ingram Micro and D&H, Tech Data has been taking steps in recent weeks to help partners and their customers acquire much-needed technology despite the stagnant economy. 

Those have included not only extended payments terms and increased credit capacity, but a recently introduced as-a-service hardware procurement offer. Part of Tech Data’s “Tech as a Service” subscription pricing program, which debuted in 2017, the new promotion lets businesses pay $10 per month per device for the first six months on purchases of qualifying products worth up to $1,500. Delivered in tandem with financing partner DLL, the promotion is currently set to expire on June 1st.

Convincing end users to buy hardware as a service, however, remains a work in progress. Interest in Tech as a Service far exceeded actual adoption a year ago, according to Rendleman in a conversation with ChannelPro at the 2019 Endpoint Symposium, and that remains true today.

“I think there’s still a huge opportunity in front of us for increased adoption,” she says. “There’s still a significant amount of enablement that we are putting into market, now virtually, in order to support partners and help train their sellers on positioning subscriptions versus a traditional lease.”

The cash flow shortages businesses of all sizes are coping with at present could prod them to give as-a-service purchasing a second look, Rendleman continues. “It should become more appealing to folks as they think about how they can increase or just continue their plans for bringing on additional and updated technology without having to break their budgets in order to do it,” she says.