TD SYNNEX Sees “Enormous Opportunity” in IT Despite Economic Uncertainty

As others in the industry have observed recently, there are plenty of reasons to be worried about the economy, from mounting interest rates and continued inflation to the looming prospect of a recession. As most of those same observers have also stated, however, the view ahead is significantly rosier in IT.

TD SYNNEX believes as much too, and said so this week to attendees at its Inspire conference. The very forces currently slowing economic momentum, including the rising cost of capital and an ongoing pandemic, have businesses investing in technologies that can help them reduce costs and boost revenue.

“There’s an enormous opportunity out there,” said Stacy Nethercoat, senior vice president of advanced solutions at TD SYNNEX, in a conversation with ChannelPro.

Here’s a look at where Nethercoat and others at TD SYNNEX see that opportunity coming from, how they’re advising partners to weather today’s uncertain economy, where things stand in the seemingly endless supply chain logjam, and more.