Microsoft outlined a lot of major changes to its sales and partnering practices this week during its Inspire partner conference. Among the biggest is the company’s new emphasis on co-selling with and through software vendors that make applications hosted on the Azure public cloud. Here’s what four such vendors have to say about that initiative.
Mark Kirstein, vice president of products at BitTitan Inc., a Kirkland, Wash.-based maker of managed services automation tools, sees an additional benefit for companies like his that host products in Azure. Having Microsoft’s sales team standing beside them will give them a competitive edge when recruiting new resellers.
“Knowing that they’ll have the support from Microsoft and the ISV together co-selling, I think that’s going to be huge,” he says.
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