Six Words Every IoT Newcomer Should Know, According to Microsoft and its Partners

At its latest IoT in Action conference, held yesterday in Santa Clara, Calif., Microsoft stressed that its success in the $772 billion Internet of Things market depends squarely on the success of its partners in the hardware, software, and services communities.

“This is a tremendous growing business. It’s built on the success of everything that you here do, and we will only be successful if you are,” said Nick Parker (pictured), corporate vice president of consumer and device sales, in a morning keynote.

Parker was one of several speakers at the show who in presentations and conversations with ChannelPro outlined the critical ingredients for success in IoT. The most important of them come down to these six words.