There’s money to be made developing a solution one time for one customer. There’s significantly more money to be made developing a solution one time for many customers. Repeatability should be the watchword of anyone looking to enter the IoT market.
“With each and every engagement that you have, it takes less and less time—fewer development hours, fewer engagement hours—to get you to the point where you’re making profit,” observes Rodney Clark, Microsoft’s vice president of IoT sales.
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