During his opening day keynote at GlueCon, Day announced a promotion set to expire today that allows channel pros to purchase unlimited quantities of MyGlue, the password management solution for end users that IT Glue introduced in February, for a lifetime price of $195 a month.
Needless to say, that’s not the kind of deal you offer partners on a product you’re blowing out the doors. Though roughly 700 IT Glue customers signed up to resell MyGlue within the first three months of its debut, they apparently haven’t been generating the results Day was hoping for.
“The hardest thing for an MSP to do is sell anything,” he says. “They’re generally not good at selling things. Where we stumbled, where a lot of companies stumble, is we were kind of hopeful that this was such a no-brainer that the MSP would just sell it to everybody and do it really quickly. What we’ve learned is that’s not going to happen.”
Or at least not unless the product is significantly cheaper, anyway. “It has to be disruptive-style pricing,” Day states. “It just took us time to figure out we've got to go to that disruptive mode.”
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