Six News Nuggets From Tech Data

As ChannelPro reported in April, Tech Data is waging an ongoing campaign to reduce overhead by taking more orders from resellers electronically. Look for the company to double down on that effort next year.

“2017 will be [about] how do we digitize the business even more,” says director of e-business David Spindler. “We want our salespeople to focus on helping our resellers grow their business versus taking a call.”

To that end, the distributor will soon begin executing a variety of measures aimed at encouraging partners to make purchases online rather than over the phone. According to Spindler, those could include waiving handling fees, providing free shipping on large orders, and offering special online discounts.

“You can pick up the phone too, but you might not get that web price,” he says.