Acronis has been recruiting service provider partners for a long while, and has solid results to show for those efforts.
“Four years ago, we had zero,” said CEO Serguei Beloussov of MSP partners during a Monday keynote presentation. Today, by contrast, the company has some 5,800 active service providers in its partner program. It wants, however, to have more—as in way more.
“We think in three years, we should have 25 to 50 thousand partners,” Beloussov said yesterday, referring specifically to service providers.
To accelerate progress toward that aggressive target, Acronis announced a $10 million service provider incentive program two weeks ago that among other things grants three months of free access to Acronis products to service providers who enroll as partners before the end of the year, and six months to service providers who sign on in person at the Global Cyber Summit.
Pat Hurley, vice president and general manager for the Americas, has an additional plan for pulling MSPs into the partner program—promoting Acronis to channel pros who specialize in security. The addition of cybersecurity solutions to the vendor’s product lineup this week gives such companies a reason to work with Acronis that they didn’t have before.
“We’re trying to connect traditional data protection with cybersecurity, and as we do that we’re massively expanding our addressable market,” Hurley says.
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