As every channel pro knows, selling Microsoft Office 365 is big business, because almost every SMB on the planet is a potential buyer. As every channel pro also knows, however, selling Office 365 is a low-margin business, thanks to the relatively slim margins Microsoft pays.
You can increase the size, and hence value, of every Office 365 deal you make, though, by bundling in appropriate add-on services. Here are six such services that Microsoft partners should attach to every sale they make.
Dave Hauser, who is vice president of cloud services at Lowell, Mass.-based outsourced service provider PlumChoice Inc., knows an even easier way for channel pros to add security services to their Office 365 deployments, and collect some mobile device management revenue to boot: instead of selling Office 365, sell the recently introduced Microsoft 365 Business suite, which bundles Office 365 Business Premium with Windows 10 Professional and elements of Microsoft’s Enterprise Mobility + Security solution.
“Microsoft really hit it out of the park,” says Hauser of Microsoft 365, adding that the new offering enables MSPs to increase the range of ways they add value for clients, and hence the stickiness of their relationships with those customers.
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Selling Office 365 alone is a low-margin business. Selling it in combination with these additional services is much more profitable.
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