Many channel pros, according to Kernan (pictured), do marketing in occasional spurts and then wonder why they sometimes have piles of leads and other times have none.
“It’s hard to get that from start-and-stop marketing,” says Kernan of the steady stream of fresh leads most channel pros want. Executing a few marketing activities all year long, he continues, is a much better bet.
“Keep doing a couple things, or one thing,” Kernan told huddle attendees. You’ll keep getting results in return.
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