Got all the customers you need? Bravo, but if you’re like most channel pros, you’re probably on the prowl for more. The question, though, is where to find them.
Referrals are a great starting point, noted several huddle attendees. So is pay-per-click advertising, according to Luca Jacobellis, principal consultant at New Legacy Consulting, who exchanges $2,000 for 60 to 80 leads every month via Google AdWords. Ted Kinczkowski, however, discussed a strategy many channel pros never consider: make friends at your local Microsoft Store.
“They feed us a lot of leads, because most people ignore them,” said Kinczkowski, who is partner and technical manager at Harbor Computer Services, of Royal Oak, Mich. Be forewarned though, he continued. Cultivating a relationship with the local site’s small business associate can take time.
“It’s a long-term thing,” Kinczkowski said.
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