“Security has been a massive change catalyst for the MSP marketplace—the dynamic threat environment has challenged MSPs to evolve their offerings and skill sets, while at the same time driving vendors to expand their security offerings beyond anti-virus. Most of this expansion has come in the form of M&A versus organized R&D. More specifically, most of the MSP supplier consolidation has centered on larger tool providers buying smaller, emerging security vendors. This really highlights how hard it is to truly innovate and sustain information security intellectual property. At Barracuda, we have taken a bit of a different approach in applying our battled-tested security offerings to critical MSP operational tools, and it turns out that having a heritage in security matters a whole lot to MSPs who are just getting into it.
“Both ConnectWise and Continuum are just getting started in security. This combination gives them an opportunity to scale their overall business. Scaling a security-centric portfolio on the other hand is a different beast. Many will say how consolidation is great because it provides the proverbial one throat to choke; I see it differently in that it will drive competitive R&D which ultimately leads to better products.”
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