Making money in managed services is never shooting-fish-in-a-barrel easy, but according to Voccola it’s easier than usual these days. Kaseya’s internal data says that SMBs are increasing their IT spending by 17% a year at present, way higher than the 3.4% spending growth Gartner projects for IT as a whole in 2020.
“I wish we could take all the credit for it, but small to midsize businesses are realizing that technology is the best investment they can make,” Voccola says. “They keep spending and our MSPs are delivering it for them, and they’re using our technology to do it.”
That technology, contained in Kaseya’s IT Complete platform, links RMM, PSA, BDR, security, and other products together in tightly meshed workflows that increase an MSP’s operational efficiency, according to Voccola. “That’s what’s driving the success of Kaseya,” he says. “Our platform has incredible technologies that everybody needs, but it’s really that integrated workflow.”
Though most partners mix Kaseya systems with solutions from other vendors, Voccola continues, source code-level integrations are driving increased “cross-pollination” within the company’s portfolio.
“In 2019, the cross-usage, which is people using multiple components of the platform, about doubled,” he says.
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