It's Showtime in Vegas for Cloud and Communication Vendors

Though it distributes cloud computing, data center, and connectivity services, Chicago, Ill.-based AVANT Communications considers itself first and foremost a specialist in helping partners sell. Not surprisingly, then, it’s big announcement this week concerns expansions to its channel sales enablement platform. Key additions include:

• An updated edition of the BattleApp sales tool featuring a white label, partner-brandable interface and the ability for partners to add their own content to the system, among other upgrades.
• A new series of live thought leadership events that partners can bring customers and sales prospects to for information about SD-WAN, Unified Communications-as-a-Service, and other next-generation technologies.
• New interactive tools partners can use to assemble a targeted list of appropriate vendors for a specific customer’s use case.

“Most master agents offer their partners some sales-enablement services as an add on capability, but leave them to piece all the parts together in order to make it work,” said AVANT president and co-founder Drew Lydecker (pictured), in a press statement. “Most have gaps in their offerings that leave important needs unaddressed. AVANT was built as a channel sales-enablement company first and has the entire scope of the sales enablement tools and activities needed to take on the new landscape of next-gen IT solutions.”