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It’s been three long years full of Covid strains, supply chain snarls, inflation spikes, interest rate hikes, and recession fears since the last time HP hosted a partner conference in person. There’s also been a great deal of PC buying since then.
Like a really great deal. Propelled by continuing demand for work-from-home laptops especially, PC shipments grew by double digits globally in 2020 and 2021, according to IDC. And while sales are finally slowing down this year, HP sees plenty of room for further growth.
“The market looking ahead is 50% larger than it was the last time we were together,” said President of Personal Systems Alex Cho (pictured) yesterday at the hardware maker’s HP Amplify Executive Forum in Palo Alto, Calif., which concluded this afternoon. “That’s not a big growth number on top of a small base. That’s a big number on top of a big number.”
It adds up, he continued, to a total addressable market that will be worth $560 billion worldwide by 2024. And that’s just in what HP calls “personal systems”. The company is bullish on print too.
How it plans to generate growth in both markets, what those plans mean for its partners, and what it’s doing to prevent continued supply chain challenges from ruining those plans were among the topics addressed by Cho and his colleagues this week. Here’s a look at what they said.
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