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Recent research from CompTIA shows that SMBs view IoT as a way to boost revenue more than large firms, but struggle to determine ROI.
Ask organizations about the potential financial impact of the Internet of Things and you get a fairly even three-way split between saving costs, boosting revenue, and both, according to recent research from technology industry trade association CompTIA.
CompTIA’s 2019 Trends in Internet of Things report suggests that organizations can reap both types of benefits if they can manage the complexity and security demands of IoT while building the necessary skills.
According to the research, 6 in 10 organizations are currently using or experimenting with the IoT. On the cost-saving side, they are looking to become more operationally efficient and productive. On the revenue-generating side, the opportunity lies in offering customers new experiences, products, and services.
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