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Free extended support for Microsoft’s admired but venerable Windows 7 operating system, including security updates, expires next January.
With that deadline looming, Tech Data introduced a campaign last year called New Tech Now aimed at helping partners get the 40.6 million SMBs in need of a refresh onto newer hardware running Windows 10. As companies adopt those upgraded devices, however, they often encounter compatibility gaps with printers, scanners, and other peripherals. As a result, the “tech” in New Tech Now has become broader than PCs alone since the program’s debut.
“We’ve recognized that it’s not just the PC that needs to be refreshed,” Rendleman says. “There’s a bigger opportunity within that New Tech Now to truly be new tech rather than new PC.
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