According to a recent internal study, 44 percent of SYNNEX partners presently sell IoT solutions, and 80 percent of that contingent specifically sells IoT to small and midsize businesses. With billions of internet-enabled devices large and small already in use and billions more slated to join them in the years ahead, Larocque contends, everyone in the SYNNEX channel should join that club soon.
“If you’re not in this business, you should be,” he says.
And not just because of the infrastructure money you can make, Larocque continues. IoT solutions are strategic initiatives that produce meaningful competitive advantage. Channel pros who provide them enjoy deeper customer loyalty as a result.
“It’s helping them win business, so you become a lot more important to that [business],” Larocque says, adding that IoT users need a rich combination of hardware, software, and services too.
“It’s a very thick sale,” he says.
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