D&H showcased more than just products in its expo hall last week. Partner services that VAR’s too often overlook, including D&H’s marketing assistance program, were also on display.
“Every VAR I meet with would say ‘I have challenges with marketing. I’m not a great marketer. I don’t have time to do it,’” DiMarco observes. “We don’t get enough calls to D&H for us to help our partners market more effectively.”
Worthen is among the D&H resellers who have called, and he likes what he’s heard so far.
“As for any small tech company, marketing is always tough,” he says. “We don’t necessarily want a hot sheet to put our logo in. We want someone to capture our voice and turn it into a specific campaign.” D&H has recently assigned him a resource to do just that, he adds.
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