Earlier this year, ConnectWise launched an all-new partner program initially focused on opportunities in cybersecurity and acquired Service Leadership, a consultancy led by longtime MSP guru Paul Dippell that makes tools partners can use to measure and improve their operational maturity. Those are two examples of something Magee wants to continue doing in 2022.
“We’re going to do more to invest in the growth of our partners,” he said on stage yesterday.
During a keynote appearance of his own, Arlin Sorensen (pictured), ConnectWise’s vice president of brand and ecosystem evangelism, discussed one key example of those investments: a new methodology for identifying and aligning around a specific set of partner business objectives called “Modes Theory.”
Backed by self-assessment resources, Modes Theory will help MSPs determine if they’re in startup mode (getting a new business up and running), balance builder mode (searching for a satisfying mix of lifestyle and growth), value builder mode (pursuing strong, consistent growth), or empire builder mode (chasing exponential, hockey-stick growth). Knowing which mode you’re in, according to Sorensen, can help keep you and your team in sync on where the company is going and why.
“What’s your destination? What are you trying to build? What’s the journey look like to get you there?” Sorensen asked in his presentation. “We find there’s often a disconnect between what owners are saying and what their employees are hearing and observing.”
Knowing your mode will help ConnectWise be a better vendor to you as well, Sorensen added. “We want to understand your mode so we can actually support that, have the right conversations, bring the right resources, and more effectively serve you as a partner that we value.”
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