ChannelPro Book Club: Summer Reading List 2023

Planet Google: One Company's Audacious Plan To Organize Everything We Know

‎Randall Stross (Free Press, 2008)

Since its founding in 1998, Google has become a juggernaut, a verb, and an example of how an innovative company keeps innovating. For Nero Consulting’s Oren, reading about “how Google functions and how they sought to organize the information of the digital web” provides some perspective on how something like ChatGPT and AI could disrupt the industry in a similar way. “Some folks are of the opinion that this is the closest thing to actually overtake Google at some point,” he notes.

Image: Courtesy of Amazon