ChannelPro Book Club: Summer Reading List 2023

Founder Brand: Turn Your Story Into Your Competitive Advantage

Dave Gerhardt (Lioncrest Publishing, 2022)

Marketing expert and author Dave Gerhardt advises business owners on how to build a brand that tells the founder’s story, and then how to leverage that story on social media. That advice resonated with Rick Smith, founder and CEO of Union, N.J.-base Renactus Technology, who says the book helped him with his own MSP business. “It’s basically about an owner branding the business, to stand out and be the face of the company,” he says. Once you establish a niche and learn how to tell your story, he says, “you use yourself to grow your business.”

Image: Courtesy of Amazon