By Mark Sanborn (Currency, 2004)
Author and motivational speaker Mark Sanborn details a true story of a mail carrier named Fred who always went the extra mile for people on his route and made a difference in their lives. Sanborn offers steps to do the same in your life or career, which Fred Sagester says can be applied to customer service as well. The founder and CEO of Columbus, Ind.-based Sagester Associates Group, a provider of IT support, service, and products for dental practices, remarks, “When you think what you’re doing is pretty small, even in the IT world, we can change things, even being a small portion of what [our customers’] business is.”
Image: Courtesy Amazon
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